Do They Know Where You Are?

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It’s one of my favorite tricks. 

On a recent Sunday I wasn’t preaching.   After doing some Ministry By Wandering Around (MBWA) at our Loring Mill campus, I went down to visit our Pocalla campus.  After doing some MBWA there, I headed back to Loring Mill and stopped for a Diet Coke at store near Pocalla.   As the cashier rang up my purchase, I asked, “Could you tell me where Pocalla Church is?” 

She said, “I think if you go up to the Piggly Wiggly, and turn left, and then go down the one-way street, it’s there.”  I thanked her, and walked out with invaluable market research.  She had just given me directions to the BBQ hut.  She didn’t know where our campus was located; in fact, she sent me in the exact opposite direction.

If people don’t know where you are, they can’t come to you.

Most churches and many businesses are over-confident that people know their location.  Churches especially over-estimate their brand recognition and community profile.

I was doing a revival for a church in Kentucky.  This church was the largest in town by a fair margin, and was located one block off the main drag.  I went to three stores to ask directions.  Twice the cashiers told me they had never heard of the church – including one store three blocks from the church.  The third cashier told me she had heard of the church, but had no idea where it was.

When I shared this story with the church, there was shock.  They couldn’t believe people didn’t know them.  One older lady approached me after the service and wanted to know if I had gotten the name of the church right when I asked for directions!

How do you help people know where you are?

1.      Include your address on everything you do.  Think this is simple?  I saw a Facebook ad for a large ministry that failed to identify the location of an event. 

2.      If you are off the beaten path, include a simple map on publications.  You may think in the age of Google Maps you don’t need to, but people still need a picture of where you are.

3.      Make sure your social media provides your address and directions.

4.      Regularly post a map of your location on Instagram.

5.      Regularly take homemade cookies to cashiers at stores near your church or business.  Be sure they know who brought them and where you are.

6.      Make sure you have visible directional signs on main thoroughfares.

7.      Make sure your sign is simple and visible from the road.  One of my pet peeves:  Church signs that are parallel with the street.  Great for pedestrians; horrible for cars.  Invest in signage that is positioned at a 90 degree angle to the street with your identity on both sides. 

8.      In an era of information overload, this is a battle that never ends.  You have to constantly keep your profile up in the community.

Try the Cashier test.  Let me know what it tells you about community awareness of your church!

Seven Questions to Ask When Dealing With a Moral Failure

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What happens when someone in leadership has a moral failure?

Moral failures are not just crossing sexual boundaries; they include patterns of deceit, theft, harassment, assault and more.  Each situation is unique, but here are some common questions to guide leaders as they make decisions.

1.       How Bad Is It?  Misusing a church credit card for a personal expense one time deserves a reprimand, a second chance, and keeping a close eye on expenditures.  Charging $5,000 on a church credit card over multiple shopping trips deserves dismissal and possible criminal charges.  That’s why you need a team to analyze the impact of the offense.

2.      What message are you sending?  A student intern crossed a line with student of the opposite sex.  The Student Pastor saw great potential in the intern for ministry and pleaded for the intern to be kept in his position.  The pastor wisely saw the student involved would feel devalued and unsafe if the intern were left in the position.  Both the student and the intern needed to understand the matter was serious, even if it happened one time.

3.      Does the leader with the failure own it?  Listen closely to the leader’s statements.  Do they attempt to blame someone else for their choices?  Do they minimize their conduct and its impact?  Listen for something like this: “I made a terrible mistake.  I sinned.  I’m sorry.”  The person is dealing in the truth.  God can heal and redeem when people deal in the truth.

4.      What story do church leaders need to tell?  I get that churches need to be legally smart.  I also know that absent good information, people will connect the dots in the most pathological way possible.  To me, it’s devastating to the church’s reputation and to the reputation of the Kingdom of God for the story in the paper to be: “The church, citing legal counsel, refused to comment.”  The smartest thing legally may be to say nothing, but church and organizational health matter as well.  There is a way to tell the story and protect yourself legally.  For example, in the case of an employee who physically threatened another employee, you need to share that employee failed to uphold the values of the church, and thus had to be dismissed.

5.      Who are the innocent?  The innocent may be the family of the leader, who had no idea there was an issue.  The innocent may include those impacted by the moral failure.  I do think churches should provide for families when the church leader has failed.  However, I think the assistance needs to be structured in such a way so the family is helped and the church leader is not enabled.

6.      What is the right help to provide?  In church world, it is appropriate to surround a failed leader with prayer (not a bad strategy for all other organizations as well).  Provide counseling from a third-party provider for victims.  If the leader with the moral failure is truly repentant, offer third-party counseling for the leader also.  Church leaders greatly overestimate their ability to offer helpful counseling when a leader’s failure impacts their own organization or congregation.

7.      Are you the prophet? I’ve found myself in this role more often that I wanted.  Prophets don’t just tell the future; prophets declare the truth to people who are in denial.  Change doesn’t happen until a person faces the truth.  Often it means they must hit bottom first.  When a leader with a moral failure off loads responsibility, shifts blame, or minimizes what has occurred, church leaders have no choice but to be the hard edge of the truth.  That may mean letting someone go without a severance package.  It means refusing to give a good reference when it can’t be done authentically (also known as “lying”).  It’s a hard calling, but sometimes God wants you to be truth that accelerates the impact of reality.

I know no one wants to deal with the moral failure of a leader.  Chances are you will, and you need some good questions in your back pocket to get your started.

Us, Too…

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Harvey Weinstein, the Broadway and Hollywood producer has been accused by more than a dozen women of sexual assault and rape.  While I believe a person is innocent until proven guilty, the accusations against Weinstein have unleashed a wave of courageous women stepping forward to say, “Me, too.”

I’d like to pretend such things don’t happen in church world, but they do.  Kay Warren (wife of Rick Warren) and Beth Moore have stepped forward to describe their own encounters with predators.  My acquaintance, Molly Marshall, shared that her married Elementary Greek instructor at seminary hit on her in the seminary library.  When she did not respond to his advances, her grade was lowered from a “A” to an “A-.”

I remember interviewing a Children’s Pastor candidate who told me she was on her knees, working in a supply closet, when her pastor came by and remarked, “I like to see a woman on her knees.”  His tone made it clear he was not talking about prayer.

Jesus told us lust is the same as committing adultery.  The word Jesus used means to crave something intensely.  Lusting is not noticing a woman is a woman, or that a woman is attractive (or, for that matter, that man is a man or a man is attractive).  Lust is seeing a person as an object.  Lust is craving a person to merely satisfy your own appetite.  Jesus told us we are more than our appetites (as opposed to Freud).

Every one of us has given in to our appetites.  Almost every man I know, including myself, has objectified woman at some point in time.  I feel ashamed of my juvenile attitudes.  I have sought to make amends as appropriate for actions of the past.  I think every man should.  I know women can lust as well, but I am not able to address that point of view.

When we read stories about Harvey Weinstein, we must say, “Me, too.  There have been points in my life when I let my sexual appetite take control.”  When our sexual appetites take control, we make people like a candy bar we crave.  God made us to be more than objects – that’s the belief of Jesus followers.

As Jesus followers, we should not expect non-Jesus followers to live by Jesus’s values.  I don’t think we should delight when Hollywood gets caught in a contradiction of its own values.  We must confess there is a sexual assault issue in the church we cannot ignore.  We have no room for self-righteousness.

We declare courageously Jesus offers a different way of seeing a person’s worth.  A person is valued not because of their sexuality, but because they are created in the image of God.

But more than this, the church must ruthlessly confront any effort to exploit a person sexually.  There must be no double standard for male or female.  No one in church should ever fear sexual assault or suggestiveness. 

We may say something we think is funny, but it is harmful.  When we realize we’ve caused offense in Jesus’s church, we must apologize at once and seek forgiveness.  We must call out those whose “hugs” are pathetic attempts at sexual gratification, and tell them such behavior is not tolerated.  We must speak truth that suggestive sexual comments have no place in the body of Christ.  All people need to feel safe in Jesus’s church.

When a pastor or a church leader is guilt of sexual assault (verbal or physical), that person needs to step away from church leadership.  No matter how gifted they are as a leader or a preacher, we cannot allow them to stay in a position “for the sake of the ministry.”  There are hills worth dying on and this is one.

Years ago, I was teaching on lust on a Wednesday night.  One of our more conservative members spoke up to declare the problem was not men, but what women were wearing.  If only they wore more clothes, he said, lust would not be a problem for him. 

I thought a moment, then replied there was a flaw in his argument.  No one can make you lust, just as no one can make you sin.  Sin is your choice.

His response, “Preacher, when a woman takes off all her clothes in front of you, I have no choice but to lust.” 

I didn’t want to explore what that statement meant.  But God gave me the words I needed at just the moment.  Before I knew what was coming out of my mouth, I said, “It’s her choice to take off her clothes.  It’s my choice to close my eyes.”

Make the choice that honors Jesus.

If I Pastored a Country Church

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I’m a product of a good, strong country church.  When I was in high school, I noted I was related to every deacon, one way or another (I was related twice to some).  I love my home church.

Country churches (and small town churches, too) are different.  Donna Chisum once reminded me, “The smaller the community, the greater the need for community.” 

So what would I do if I pastored a country church?

If I pastored a country church, I’d remember relationships matter more in the country.  Cousins are closer in the country.  Relationships can be tangled, and not easily discarded.  If a friend lets you down, there may not be a deep pool of replacements to choose from.  You may put up with a difficult boss because he is your wife’s second cousin and good jobs are hard to find.  I’d also remember relationships last a long time in the country.  The relational economy moves slower and memories are long.  In one of the country churches I served, I did not know that one of my stalwart deacons and key leaders in the church had been married and divorced.  Everyone else knew but me.  Once I discovered this fact, the dynamics of many deacon’s meetings became sense.

If I pastored a country church, I would visit a lot.   Kennon Callahan wisely advised, “For every hour you spend preparing to preach, spend an hour visiting.”  Visitation is not dead, it’s just relocated.  There’s a place in most rural communities where the men gather for breakfast.  If I pastored in the country, I’d eat breakfast there three times a week and touch a dozen people.  I would visit house to house at least two afternoons a week.  It is still possible to do door to door visitation in small towns and in the country.  I’d tell people if they ever need a pastor, call me.  I’d invite them to church.

If I pastored a country church, I would make sure my sermons had stories.  I’m not saying content needs to be watered down.  Country folks are not dumb.  But most country folks I know love a good story.  I’d make sure my stories related to their world.  When I pastored in rural Kentucky, my stories about growing orange trees didn’t connect very well.  But my stories about dealing with cows did;  almost everyone had twenty acres and five cows.  When I moved into Louisville to pastor, neither my cow or orange stories worked very well.

If I pastored a country church, I’d find out who makes the decisions.  In every church there a couple of people who really make the decisions.  They may or may not be on a committee.  But if one of these folks think it’s a good idea to paint the church, the church will get painted.   Young pastors particularly bristle at the idea of needing the permission of lay leaders to get things done.  I know I did.  But the reality is these key leaders have seen pastors come and go and they consider themselves as protectors of the church.  They may not approve of everything you do, but if they are on your side, whatever it is you think God is calling the church to do will get easier.

If I pastored a country church, I’d show up.  I know, you can’t be everywhere.  But I’d show up at every high school football game (or basketball game, depending on what part of the country you’re in).  I’d serve in a booth at the county fair.  I’d go to the local hospital to visit at least four days a week.  If something was going on at church, I’d stick my head to say “Hi!”  I might not stay the whole time, but I’d show up. My sister-in-law serves on a key committee at her church.  She recently told me the pastor didn’t come to the meetings.  What the pastor was communicating, intentionally or unintentionally, was “I don’t care what you do.”  Bad message to send. 

Finally, if I pastored a country church, I’d spend time on the job.  Most country folks work a job and then have their side job.  They may work in town (old timers in Kentucky called it ‘public’ work), but as soon they come home, they are on a tractor, or fixing a car in the barn, or welding something for a neighbor.  They appreciate a pastor who gets up early and puts in time on the job.

I thought I would be country pastor like my grandfather and uncles.  God had other plans.  But if I had the chance, I’d try these things!

My Blog and Welcome to It

 

Not too long ago a friend asked me to drive one state over and give him advice about this church.  He would even pay me, he said.  I took off a Thursday afternoon, made the two hour trip, and pulled up to his church.  First thing I noticed – no signage to tell me where to go.  Now, I’m a professional church guy so I had a pretty good idea, but I couldn’t help but wonder how first time guests react.  I select a door (turns out it was the right one) and see a nice lady behind a sliding glass window.  She gets up from her desk, walks over, slides the window open and asks how she can help me.  I told her who I was and ask for my friend.  What I didn’t say was “How many times do you have to get up and down to open a window each day?”  In the 90 seconds I waited for my friend, I noticed the center table in the lobby (where all first time guests would pass if they found the right door) was covered the latest issue of Mature Living, a denominational magazine for senior adults.  “Great impression for families with young kids,” I thought.

My friend came around the corner and we dived into the problems he wanted to discuss.  I spent the day learning about his church, their setting, and meeting his staff.  I gave them a bunch of ideas, including a few thoughts about signs, windows, and image.  Most of what I shared was simple stuff that an outsider could see, but an insider may have be blind to.  At the end of the day, my friend thanked me for my time and insights.  His tone told me he thought the day had been a burden to me, a favor I was reluctant to grant.  Nothing was farther from the truth.  I told him, “I love talking about church, about leadership, and about working in God’s Kingdom.  It jazzes me!  It’s fun for me.”

I want to tell you the same thing:  I love talking about church, about leadership, and about working in God’s Kingdom.  That’s what wclaysmith.com is all about.  It’s written for leaders in all venues, it’s about the world of church, and about working in God’s Kingdom.  Anyone who serves in the Kingdom of God should find something of value here.

I also do a devotional blog, unlikelyclay.com.  If you are looking for my devotional thoughts, check there.  If want to know my take on leadership, church life, organizational health, etc.  this is the blog to check.

I look forward to lots of conversations with you!